MINI and Red Bull announced a collaboration last year which sees each young and trendy brands combine to generate some spectacular shows and events. As a result of this collaboration MINI is a partner of Red Bull Crashed Ice, an unconventional winter sports occasion exactly where groups of four athletes on ice skates plunge down an ice cross downhill track some 5 metres wide and peppered with bumps, jumps and banked turns.
One other Red Bull occasion that MINI will be present at is a unique free-running occasion at The National Theatre, on London's South Bank. Visitors to the UK debut of 'Red Bull Art of Motion' will see 24 of the world's very best free-runners leap and flip their way across the multi-levelled constructing as they go head-to-head in the very first competition of its type in the UK.
What is free running? Absolutely free-running is a form of urban acrobatics, in which athletes execute tricks utilizing obstacles in the surrounding atmosphere some of these obstacles will incorporate a MINI Cooper. The free-runners will pull off heart stopping jaw dropping gymnastic moves as they navigate their way across a designated course.
One other Red Bull occasion that MINI will be present at is a unique free-running occasion at The National Theatre, on London's South Bank. Visitors to the UK debut of 'Red Bull Art of Motion' will see 24 of the world's very best free-runners leap and flip their way across the multi-levelled constructing as they go head-to-head in the very first competition of its type in the UK.
What is free running? Absolutely free-running is a form of urban acrobatics, in which athletes execute tricks utilizing obstacles in the surrounding atmosphere some of these obstacles will incorporate a MINI Cooper. The free-runners will pull off heart stopping jaw dropping gymnastic moves as they navigate their way across a designated course.
Through the very first round of the free styling competition, each competitor will be given 90 seconds to freestyle across the course, showing-off on and utilising a number of distinct obstacles and functions on the course. The top rated 12 participants are chosen by a panel of judges and put forward to the finals, exactly where they can have one more attempt at the course.
Through the occasion all participants will be watched very carefully and 1 will win the "MINI Sickest Trick Trophy" for the very best trick for the duration of the occasion. The publicity from this occasion and other Red Bull MINI ones will need to help sell way more new MINI 1 in Worchester!
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